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Your unique value proposition is the most important part of your marketing message. It’s what sets you apart from the crowd. It’s something that your audience wants or needs that only you can provide.

In essence, you need to show your product or service is better than that of your competitors in at least one respect.

Daniel Burstein at Marketing Experiments conducted a study during which he was able to boost conversions by 58% by defining a unique value proposition.

So how do you create a unique value proposition, and what are some good examples of unique value propositions?

[Read more…] about Why You Need a Unique Value Proposition to Stand Out From Your Competition

So your website is attracting regular visitors. But how many of them are buying your stuff?

Dave Chaffey at Smart Insights recently posted a study of conversion rates that found that conversion rates across different industries ranged from 2% to 10%. That means that 90% or more of your website traffic is not ready to do business with you.

The fact is, the majority of your visitors are in browsing mode. They’re seeing what you offer and sizing you up against your competitors.  The more complex or expensive your products are, the longer your visitors need before they’re ready to commit. You can’t be too pushy. You might end up scaring them off.

So what should you do?

[Read more…] about How to Boost Your Conversion Rates With an Irresistible Lead Magnet

In a recent survey 86% of B2B businesses said they use content marketing to attract and retain an audience for their products and services. In every sector, marketeers are churning out articles, blog posts, newsletters, infographics, case studies and white papers.

That’s a lot of content.

How can you get your voice heard above the noise? How can you differentiate yourself from your competitors and keep your visitors coming back for more?

Quality content.

The importance of quality content for your website is ever increasing and will continue to do so.

Want to know why?

[Read more…] about How to Produce Quality Content To Keep Your Visitors Coming Back for More

Do you have a blog for your business?

Is it generating the results you are looking for?

Your business blog should be an essential part of your marketing strategy. A recent survey revealed that 80% of B2B businesses use blogs as part of their marketing efforts.

However, the same survey revealed that only 35% of B2B businesses have a documented content marketing strategy.

If you want to get ahead in your online marketing efforts, take the time to plan your business blog.

Set out your strategy in a blog plan template for you and your team to follow.

Here’s how:

[Read more…] about How to Plan Your Business Blog for Growth and Profit